17 May, 2012 | 18:41
According to the results of the first quarter of this year, Chevrolet, a member of the GM concern, became manufacturer No. 1 in Russia. The reason for this is the high popularity of the Korean models of the company, the former “Daewoo”. In the future, the leadership of General Motors intends not only to strengthen its positions in our market, but also significantly strengthen them. The ambitious plans to continue the capture of the Russian, and the world market as a whole, in their opinion, are quite real. The company has a large model range, consisting mainly of modern cars and. What is the main thing, very affordable. The main success factors in the future, according to representatives of GM DAT, are a continuation of competent pricing policy, developing a lineup, up to the withdrawal of new classes of cars, and work on new technologies. Does this mean that the “Daewoo” models that are implemented under our brand “Chevrolet” will remain accessible in the future? Indeed, in recent years there has been a tendency to increase both the size of new cars and their prices. And Korean companies, such as “Hyundai” and “KIA”, generally stated that they no longer want to be “budget” brands and increased the cost of their models at once. In contrast, “GM DAT” has no such plans. “We have a good fixed in the niche of available cars, sales are growing, customers are satisfied, and they generally have a class. High -quality machines do not have to cost big money. Of course, it is possible that our new models will be more expensive than its predecessors, but they will become much better, more, richer equipped. But there is no question of a sharp increase in prices, ”the company representatives say.
